What is SEO and how it affects your website's visibility

SEO or Search Engine Optimization is a powerful tool that can be used to grow your audience and customers. SEO increases your website visibility and helps it appear in search engines results. 

Every time we use a search engine to find a new restaurant, or a service or to look up a new recepie, the search engines present pages of results for us to see. The results are ranked based on their keywords, meta tags, header tags, image optimization, and URL structure. 

A high ranked website has all of these elements.